TRANSFORMING THE MUNDANE, I MERGE HUMAN-CENTERED DESIGN WITH DATA-DRIVEN INSIGHTS TO INFUSE DAILY LIFE WITH DELIGHT, SEAMLESSLY ALIGNING WITH BUSINESS GOALS.

I find problems, define them and solve them.

Oh! In addition to design, I also paint, make rugs and ceramics.

BUILDING EMPATHY

Always start with people. Listen to their story, understand their lives, and start to solve problems from their perspectives.

BRIDGING
BUSINESS & DESIGN

I cultivate meaningful designs that can successfully achieve the business goal. Without a seat at the business table, "design" is incomplete.

MAKING PLAY WORK

Good design can bring joy, delight, and love to life. Play is what brings us out of the mundane. It stimulates creativity and imagination.

ITERATING, ITERATING,

ITERATEING

Iteration keeps us nimble and responsive. Iterating, refining, and improving work can unlock creativity and help us arrive more quickly at successful solutions. Time and resources are saved by building, testing, and iterating.

CELEBRATING
COLLABORATION

& DIVERSITY

I am a firm believer that innovation is not a solo sport. Creativity sparks when people with different perspectives are working together. Smart minds think unlike!